The best academy software isn't the one with the best spreadsheet. It's the one families don't want to leave.
Marvin Lumic
Football Academy Owner · London
AI Copilot to do the boring tasks
Gamification for Happy Kids
Engagement with photo & video for parents
Messages that reach for more bookings
More money for you! Less work to do!TURN YOUR ACADEMY INTO A COMMUNITY.
Keep kids engaged. Keep parents connected. Fill more sessions. Grow your academy — while AcademyApp handles the admin.
LOVED BY COACHES EVERYWHERE.
“We went from chasing payments on WhatsApp to having everything automated. Our bookings increased by 40% in just two months.”
Sarah Chen
Gymnastics Academy · Birmingham
“The AI Copilot is unreal. I created three new classes and sent payment reminders to 60 families in under two minutes.”
James Okafor
Football Academy · Manchester
“Kids are excited about their achievements now. Parents love seeing the progress. Our retention has never been higher.”
Emma Walsh
Swimming Academy · Edinburgh
ONE PLATFORM.
EVERY PART OF YOUR ACADEMY.
Bookings, payments, attendance, communication, achievements, websites, reports and AI — one place.
BOOKING THAT SELLS WHILE YOU SLEEP.
Parents book at 11pm when they remember. AcademyApp confirms it, takes payment, updates your roster and notifies everyone automatically.
YOUR COACHING ASSISTANT.
ON YOUR COMMAND.
Tell AcademyApp what you need. It handles the admin so you can focus on the kids.
“Send payment reminders to everyone who hasn't paid.”
“Show me all bookings for this week.”
A SOCIAL WORLD BUILT FOR KIDS.
Achievements. Progress. Squad. All in a safe private space with parents in control.
REACH EVERY FAMILY. EVERYWHERE.
Coach messages, class updates, payment reminders, achievements and event invites — delivered through the channels families actually use.
GROWING ACADEMY.
One click. Your academy. Your community. Start with the platform built to create more engagement, more retention and more bookings.
CREATE MY ACADEMY IN 1 CLICK →MORE BOOKINGS COME FROM HAPPY FAMILIES.
HAPPY FAMILIES COME FROM HAPPY KIDS.
We centre the kids
Gamification in every session. Badges, streaks, shoutouts from coaches. Kids live inside their Academy feed — and they want to come back.
Parents see everything
Progress, pictures, badges, coach shoutouts — every session, in their pocket. They see the value. They share. Word of mouth does the rest.
New families find you
Other people see what their kids are missing. Bookings grow — and your AI Manager handles all the admin while you focus on coaching.
KIDS & SCREENS
📱 You know kids want to be on their phones, right?
Let's give them a place for it — and help them and their families while we're there. Your academy's own social network is a safe, compliant space for children — approved by the UK Government framework.
No credit card · Free · Live in minutes
Built for academies handling children's data — every day, at scale
YOU STARTED AN ACADEMY
TO TEACH! TO COACH!
NOT TO MANAGE...
But somehow every evening ends with spreadsheets, WhatsApp messages and bank transfers to reconcile.
Chasing payments via WhatsApp
Answering "is there space?" at 11pm
Updating spreadsheets after every session
Trying to remember who attended Tuesday
Manually confirming coach rosters
Editing your website every time something changes
AcademyApp handles the admin.
You build the academy.
FOUR TIERS.
ONE SQUAD.
Every part of the platform, ranked by the impact it has on your academy.
ONE MESSAGE.
ADMIN DONE.
From WhatsApp, the app or the browser — one command and it's handled.
YOUR ACADEMY'S
LEVEL-UP PATH.
The exact sequence every academy runs through in their first week — no manual, no setup call.
ONE MESSAGE.
EVERY CHANNEL.
Your coach sends one message. Every family gets it — through whichever channel they actually use.
In-app
Always there when they open AcademyApp.
Browser notifications
Phone and desktop. No app download needed.
Where most parents already are.
SMS
For families who prefer text.
For longer updates and receipts.
KIDS COLLECT.
KIDS COME BACK.
Participation becomes something to celebrate and share — the engagement loop that keeps academies full.
YOUR ACADEMY.
ONE SCOREBOARD.
Not more data — just what needs your attention, before it becomes a problem.
PARENTS DON'T WANT ADMIN.
THEY WANT TO KNOW
THEIR CHILD IS DOING WELL.
No hunting through WhatsApp. No wondering if a payment went through. It's all in one place.
MOST ACADEMY SOFTWARE
MANAGES YOUR BUSINESS.
Traditional software does
AcademyApp adds
THIS IS HOW ACADEMIES GROW.
The more valuable the experience for families, the stronger the business for you.
& SHARING
FAMILIES
When parents see progress and share the moments, kids stay engaged, families stay loyal, and your academy grows through word of mouth.
The best academy isn't the one with the best spreadsheet. It's the one families don't want to leave.
My Academy
Summer Camp 2026
Adult Programme
Competition Team
End of Season Event
ONE BUSINESS.
EVERY PROGRAMME.
Create a different website for your summer camp, competition team, adult sessions or event — each with its own bookings and audience. All from one account.
The best academy isn't the one with the best spreadsheet. It's the one families don't want to leave.
FOCUS ON THE KIDS.
WE'LL HANDLE THE REST.
One click. Your academy. Your community.
CREATE MY ACADEMY →