Cookie Policy
Version 3.1.0 · Effective date: 17 October 2026 · AcademyApp
This Cookie Policy explains how Marvin Lumic Limited ("we", "us", "our") uses cookies and similar technologies on academyapp.co.uk. It should be read alongside our Privacy Policy. We comply with the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device and remember information about your visit. We also use similar technologies, including local storage.
2. What we use
2.1 Strictly necessary and preferences — no consent needed
| Name | Type | Purpose | Duration |
|---|---|---|---|
| academyapp_cookie_consent | Local storage | Records your cookie choice so we don't ask again | 12 months, then we ask again |
| aa-theme | Local storage | Remembers light or dark mode, if you choose one | Until you clear it |
2.2 Analytics — only if you click Accept
These help us understand how visitors use academyapp.co.uk so we can improve it. They are set only if you click Accept on our cookie banner, and stop if you decline or later change your choice.
PostHog (PostHog Cloud EU) — how visitors use the website and the site they came from. PostHog operates under a data processing agreement.
| Cookie / key | Provider | Purpose | Duration |
|---|---|---|---|
| ph_[project]_posthog (cookie and local storage) | PostHog | Distinguishes visitors and visits for analytics | 1 year |
2.3 Other analytics and advertising tools — only if you click Accept
We also use the following analytics and advertising tools. They are set only if you click Accept, and stop if you decline or later change your choice. Advertising cookies let us and our advertising partners show you relevant adverts for AcademyApp on other websites and social media and measure whether they work. We never sell your data.
| Tool | Category | Cookies / keys | Typical duration (set by the provider) |
|---|---|---|---|
| Google Analytics 4 | Analytics | _ga, ga[id], _gid | 2 years / 2 years / 24 hours |
| Google Tag Manager | Loads the other tools (sets none itself) | — | — |
| Microsoft Clarity | Analytics / session recording | _clck, _clsk | 1 year / 1 day |
| Hotjar | Analytics / session recording | hjSessionUser[id], hjSession[id] | 1 year / 30 minutes |
| Meta Pixel | Marketing | _fbp, _fbc | 3 months |
| Google Ads | Marketing | _gcl_au | 3 months |
| LinkedIn Insight Tag | Marketing | li_fat_id, bcookie | 1 month / 1 year |
| TikTok Pixel | Marketing | _ttp | 13 months |
| Microsoft Advertising | Marketing | _uetsid, _uetvid | 1 day / 13 months |
2.4 Embedded content — only if you click Accept
Content from other services — such as YouTube, Vimeo, Instagram, Facebook, X and Google Maps — loads only if you click Accept or choose to view it. Those services may set their own cookies and see your IP address.
3. Your choices
When you first visit academyapp.co.uk we ask for your consent. You can:
- Accept — analytics and advertising cookies are set;
- Decline — only the items in 2.1 are used.
You can change your choice at any time from Cookie settings at the bottom of every page, or delete cookies and site data in your browser settings (see allaboutcookies.org).
4. Changes to this policy
We may update this Cookie Policy from time to time. Changes will be posted here with a revised effective date.