A growth platform
disguised
as academy software.
Bookings, payments, AI Copilot, family communication and a safe community for your kids — all in one place. Built for UK sport coaches.
You started an academy.
To coach. To teach.
To build something.
But right now, you're spending more time on admin than on the pitch. The tools coaches are forced to use weren't built for you. They were built for office managers.
Let AcademyApp run the admin.
You build the academy.
Every coach hits the same five walls.
Parents can't find you.
No website. No booking page. No trail. They see you at the park and forget your number before they get home.
Booking is a conversation.
47 WhatsApp messages to confirm one session. Two parents misread the time. One coach double-booked.
Payments chase you.
You coached 12 kids last Tuesday. You have £0 to show for it. You asked twice. Three ignored you.
Engagement dies fast.
Post on the group chat — two thumbs up. Post on Instagram — nobody in the group sees it. Kids forget you exist in three weeks.
Referrals stay in people's heads.
Parents love you. They just forget to mention it. There's no system nudging them at the right moment.
THE FIX
One platform. All five solved.
AcademyApp closes every gap — from discovery to referral — so you never have to think about any of them again.
Three things that change.
More Bookings
Parents book at midnight. On their phone. Without asking you first. Your roster fills up while you sleep.
More Retention
Achievements, progress milestones, a community feed — kids look forward to coming back. Drop-off rate drops.
Less Admin
Copilot handles reminders, confirmations, scheduling changes. You spend 20 fewer hours a month on ops.
Let parents book when they're ready.
No more “can I book Friday?” messages at 10pm. Parents see your live schedule, pick a session, and confirm in under 30 seconds. The roster updates instantly.
Get paid without chasing people.
Online card payments at booking. AI-powered reminders for outstanding balances. One-tap requests for cash or bank transfers. AcademyApp collects. You coach.
Run your academy from WhatsApp.
Tell Copilot what you need in plain English. It creates sessions, sends reminders, confirms attendance, and reports back — all from a WhatsApp message. No login. No dashboard. Just send a message.
One message. Every channel.
Send a message once. AcademyApp delivers it where each family actually reads — app, browser, WhatsApp, SMS, or email.
“Friday session moved to 5:30 — same pitch.”
“Great session today Maya — loved your first touch work!”
“Reminder: James has a session tomorrow at 4pm.”
Give kids a reason to come back.
Achievements, milestones and badges turn attendance into something kids talk about. They collect them. They compare them. They show their friends. And then they ask to come again.
Parents stay informed.
Without asking you.
The parent dashboard gives families everything they need — bookings, payments, attendance, messages, achievements — without a single message to the coach.
Full family schedule
Every session for every child in one view.
Payments at a glance
What's paid, what's outstanding, full history.
Achievement timeline
Every badge and milestone, saved forever.
All messages, one inbox
Coach messages, reminders, updates — nothing buried.
Attendance history
See which sessions they attended, which they missed.
Multi-child accounts
Manage every child from one parent account.
Coaches should coach.
Not manage spreadsheets.
A touchline moment — a first goal, a breakthrough skill, a kid who just got it — that's why you're there. AcademyApp makes sure the admin never takes that from you.
Everything at a glance.
Nothing slipping.
Not another generic tool.
Generic SaaS tools built for gyms or HR.
Built exclusively for UK sport coaches running youth academies.
Take 3–8% of every booking you make.
Flat monthly fee. Your revenue is yours. Zero cut.
Kids use the same interface as corporate HR users.
Kids have their own safe space. GDPR-built for under-16s.
WhatsApp Copilot is a bolt-on nobody explains.
Copilot is core. Trained on coaching ops. Works out of the box.
Setup takes days and requires a developer.
Academy live in minutes. Website, bookings, payments — all included.
Give them something to belong to.
Kids don't just attend an academy. They belong to one. A private feed, team moments, achievements shared with the squad, coach shoutouts — a safe space that makes them feel part of something.
Academy Feed
Private team feed — only your academy sees it. No public social network.
Safe by Default
No public profiles. No strangers. Every permission set by a parent.
Coach Shoutouts
Coaches post moments. Kids see them in their space. Parents get notified.
The loop that fills your roster.
One account.
Unlimited programmes.
Run your main academy site, a summer camp page, a competition team portal and an adult class — all from one account. Each with its own website, booking flow, and branding.
Start FreeThe best academy isn't the one with the best spreadsheet. It's the one families don't want to leave.
Get StartedFocus on the kids.
We'll handle the rest.
Your academy live in minutes. Free to start. No credit card. No setup. Just you and your squad.
Free up to 20 kids · No credit card · Cancel any time