Swimming Academy Software

SOFTWARE BUILT FOR SWIMMING SCHOOLS

Lane scheduling, level assessments, parent communication and term bookings — all managed without spreadsheets, whiteboards or group chats.

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Free · No credit card required

The challenges

WHAT'S SLOWING YOUR ACADEMY DOWN?

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Lane and group scheduling is complex

Multiple pools, lanes, levels and time slots — all manageable from one place without colour-coded spreadsheets.

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Assessment records across hundreds of swimmers

Log every swimmer's current stage, last assessment date and next milestone in a permanent record parents can see.

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Term renewals and move-ups

Auto-remind parents before terms end. Move swimmers to the next level automatically when they qualify.

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Parent questions every week

One inbox for all queries. AI-drafted replies. Parents never wait days for a response again.

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Swimming — Feature

STAGE AND LEVEL TRACKING

Every swimmer's progress through your stages — logged, visible to parents and celebrated at milestones.

✓Stage and level records per swimmer
✓Assessment logging with date and notes
✓Certificate and badge issuance at milestones
✓Parent notifications on every progress update
✓Visual progress timeline per swimmer
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Swimming — Feature

TERM BOOKINGS AND LANE MANAGEMENT

Parents book whole terms online. You control capacity per lane and group.

✓Term-based booking with online payment
✓Per-group capacity — no overbooking
✓Automatic waitlist and notifications
✓Move-up processing between levels
✓Recurring billing for regular swimmers
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Swimming — Feature

FAMILY-FIRST COMMUNICATION

Parents get every update they need — automatically. Coaches spend less time on WhatsApp.

✓Automated session reminders
✓Assessment result notifications
✓Level-up announcements with badges
✓Direct messaging between parents and coaches
✓Multi-channel: app, email, WhatsApp or SMS
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Swimming · AcademyApp
Common questions

FREQUENTLY ASKED

Can I manage multiple pools and lane groups?+
Yes. Create separate class types per pool, lane or group with their own capacity, coaches and schedule.
How do level assessments work?+
Coaches log assessment results against each swimmer during or after the session. Parents are notified immediately. The full assessment history is stored permanently.
Can parents book and pay for terms online?+
Yes. Parents choose their child's group and book for the full term in one step. Payment is taken online — card, bank transfer or direct debit.
How does the waitlist work?+
When a group is full, parents join a waitlist automatically. When a space opens, the next parent is notified and has 48 hours to book before it moves to the next in line.
Can I move a swimmer up to the next level?+
Yes. Mark a swimmer as ready to move up from their assessment. The system handles the rebooking into the new level group for the next term.
Does AcademyApp work for small swimming schools as well as larger academies?+
Yes. The free plan covers up to 20 swimmers. Pricing scales with your membership count — never with the number of features.

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